Watch me do it
10+ hours of real posts hunted on camera. You see the call get made, hear why, and watch the sentence change.
52 videos · 10+ hours
A digital course by Justin Oberman
Nobody has to
read you.
Nobody wants to read you. Nobody thinks about reading you. And if we are being honest, nobody wants to read anything, really.
So while you cannot make anyone start,
you can learn how to make it very hard to stop.
Ready to go hunting?
Get the field guide $299
One time payment · lifetime access
Watch the trailer
2 min 42
Video slot · 16:9
- 52 hunts
- 10+ hours of video
- Lifetime access
Who's teaching you
I write for people you already follow
Twenty-five years of writing words for other people. Big brand agencies. Direct response. Direct mail. Email. Social. In-house for brands you have heard of and brands you have not.
In 2020 I built my own agency to seven figures. Today I write for ad agencies and Fortune 500 brands, and I ghostwrite for names you would recognize.
Everything I learned about keeping a reader on the page is in these fifty-two hunts. Let's get started.
A look inside
What does a hunt look like?
Every reader is looking for a reason to quit. A hunt finds one of those reasons and fixes it, on real copy, in front of you. Four of the fifty-two are below.
Choose a hunt
Before · what was written
After · what it should say
Why · what to remember
Why nobody taught you this
You were taught to write for someone who was required to finish
Mrs. Grimsby taught ninth grade English and she was excellent at her job. Every rule she gave you is right for a reader who has to finish. A grade at stake. A paycheck. A tenure committee.
Nobody is grading your LinkedIn post.
I am going to teach you how to make them stay.
Mrs. Grimsby’s rules
- Hedge your claims
- Vary your vocabulary
- Never open a sentence with “And”
- One topic sentence, three supporting points
- Restate your thesis at the end
These all work on a reader who has to finish. You will never have one.
What you get
Fifty-two hunts.
One specific move you run on any draft, with real posts torn apart line by line so you see exactly what changes and why.
- Sniff out the AI tells hiding in your own writing, and it's way more than em dashes
- Cut the hedge words and corporate mush that make people stop trusting you
- Land an ending that hits, instead of trailing off into "thoughts?"
- Build a voice so unmistakable people know it's you before they see your name
Keep the card
Every hunt as a one page Before and After you can print, pin up, and steal from for the rest of your career.
52 PDFs
Run it yourself
Printable checklists you run every draft against before you hit publish. Editing will never be the same again.
6 checklists
0Hunts
0Breakdown cards
10+Hours of video
∞Lifetime access
The curriculum
Six modules, in the order you would edit
- 01Structure and ImpactWhere the piece starts, where it stops, and whether it has a point.
- 02Sentence LevelOne sentence at a time. Length, rhythm, and the words that soften a claim.
- 03Word Choice and StyleBig words, jargon, cliches, and the words you never actually chose.
- 04The AI EraThe patterns a machine leaves in a draft. There are more of them than you think.
- 05Tone and PolishHow it sounds to the person reading it, and the last check before you publish.
- 06Punch-UpsWhat to put back once you have cut everything that was in the way.
Play the game
Copy Hunter: The Game
A sentence hangs in the sky. Some of the words are ruining it. Shoot those, leave the rest alone, and watch the bad ones tumble into the grass.
It is an eighties arcade shooter, except the ducks are adverbs.
Read this bit
This course is for you if
- Your writing feels fine but forgettable
- You're tired of sounding like everyone else online
- You use AI but still want your work to feel human
- You want people to actually finish what you write
That's you?
Get the field guide $299
Every line you publish has one job.
Not to inform. Not even to persuade.
To get the reader to read the next line.
One price. Lifetime access.
- All 52 hunts, dropping weekly
- 10+ hours of video, line by line
- Before and After PDFs for every hunt
- Printable checklists
- Access to Justin's HUB community
- No schedule to fall behind on
I'm not a copywriter. Will this course still help me?
Yes. The Copy Hunter's Field Guide is for anyone who writes anything, whether it's the whole job or just part of it. If you send emails, post on LinkedIn, or even just read someone else's draft to tell them whether it's good or not, this course is for you.
How long does each hunt take?
It depends on the hunt. Some are five minutes. Some run close to an hour, because that's what the lesson needs.
Start it, stop it, do one a day, do six on a Sunday, or skip to the one that sounds like your problem.
Do I have to do them in order?
The order is intentional and later hunts refer back to earlier ones. But nothing stops you starting with the one that describes a problem you already have.
Is this a course about writing, or about AI?
Editing. It works the same whether you wrote the first draft yourself or a machine wrote it for you. Some hunts exist specifically because machine drafts leave patterns behind, and it is a lot more than em dashes.
How long do I have access?
Indefinitely, along with access to Justin's HUB community.
Writing was never magic.
It was always judgment.
Knowing what to cut, what to keep, and what to sharpen until it lands.
That's what I'm going to teach you.